Title: A Survey of Digital Advertising: How the Cookies are Baked
Speaker: Andres Echenique '83, Senior Partner, Eric Mower + Associates
Andres will be giving a brief talk reviewing the essentials of digital
advertising, from the humble banner ad, to paid search, ad networks,
retargeting, behavioral tracking, and real-time bidding in demand- and
supply-side platforms. Advertising technology has become a robust market
for large scale technical innovation and is growing quickly, especially as
"big data" promises new critical business insights.
Andres leads digital strategy at Eric Mower + Associates, an integrated
marketing communications agency with specialized expertise in
business-to-business marketing, public relations and public affairs,
consumer advertising, shopper marketing and digital/direct/relationship
marketing. With offices in Buffalo, Rochester, Syracuse and Albany, N.Y.;
Cincinnati; Charlotte, N.C.; and Atlanta, EMA serves clients throughout
the United States. EMA has 250 professionals and estimated $236 million in
capitalized billings for 2013.